芒果新年现场掀起了“新年搭吉”的热潮！王老吉蛇年长吉罐成众星新宠

伴随着湖南卫视主持人33、2、1新年倒计时，2025年即将到来！嘉宾的祝福，观众的热烈欢呼，空中飞舞的绚丽丝带，成为这场新年音乐会上最美的风景。王老吉祝大家新年快乐！

在这场以喜欢的名义的跨年音乐会上，各种精彩的节目被一群嘉宾上演，线上线下观众的热情被全方位、身临其境地点燃。其中，当然，非常合作伙伴王老吉也是不可或缺的！

看看古力娜扎的《煽风点火》，来看看古力娜扎、何炅、吴泽林、杨淇源的新年“搭”吉PK吧！娜扎带着她的专属姓氏老吉“古娜吉吉”出现，其他嘉宾也在王老吉姓氏罐的展示架上找到了自己姓氏的长吉罐。客人们用姓氏长吉罐“搭”吉PK，为观众送上吉运不断的新年祝福。～现场气氛火爆喜气洋洋，大家猜猜谁先搭成长吉？

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快看！白举纲手持白老吉吉，袁咏琳手持王老吉，在湖南卫视跨年晚会舞台上带来了有趣的王老吉探店秀~神奇的歌词越听越高！

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来，迎接新年派对。

王老吉干了一罐

年纪大了，吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉吉

拍拍，朋友们今天都在

每个人都来一罐

每个人都有吉祥，吉吉吉吉吉。

……

有了知名的旋律，王老吉娃娃拿着长吉筒跟着音乐跳舞。他唱的歌词不仅洗脑了，还让很多观众忍不住跟着唱。还包括王老吉对观众的新年祝福，比如“每年都有好运，每个人都有好运”，充满了乐趣~

蛇长-长-长-长-长-！蛇年祝福也要长！节目间隙，主持人还呼吁观众在JD.COM搜索【王老吉JD.COM自营旗店】，购买王老吉蛇年长吉罐，送给亲朋好友长蛇年祝福~

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不仅如此，湖南卫视跨年晚会的“喜爱之地”现场，舞台大屏幕、直播间、场外展位都有非常合作伙伴王老吉！

丁！王老吉，一个很好的合作伙伴，有好消息要告诉大家:湖南卫视跨年晚会实时收视率是酷云和欢网第一！收视率强破3，领先第二名2.27倍！微博双榜12热！六个爆炸话题！芒果直播全网曝光率超过6000万！#湖南卫视跨年晚会# 主题阅读量突破116亿 。(截至2024年12月31日，数据2222:00）

“全员搭吉”的风也从芒果跨年现场吹来，在这个辞旧迎新的喜庆日子里！想要体验明星嘉宾同款搭吉游戏吗？王老吉新年“搭”吉推出了H5小程序。参与互动时，他有机会赢得蛇年的长吉罐。他还准备了一条巨大的钻石项链、手表和手镯，以及王老吉X心喜联合品牌万巳大“吉”幸运骰子和蛇年专属“吉”来运行手绳等丰富奖品。快来一起搭好运气，新年吉运不断~

新年快到了，大家赶快点击下面的照片，一键购买王老吉蛇年长吉罐，一起为蛇年吉加吉！

2025年是新的开始，王老吉也将一路陪伴大家，开启新年新奇，齐接新年新运！